This might be the strangest business advice you read this week. The thought goes like this – sometimes, being “unique” in business can work against you. But how can it, in markets where innovation and careful development is often prized above all else? If you’re just doing the same as everyone else, why would a customer look to you, a small business owner, over the more experienced and larger companies? Such a response is entirely logical, of course. However, it’s true that while the solid business idea you have will require a unique selling point (USP) to succeed, it’s good…
